BSc Business Administration
Programme Overview
Under The Academic Guidance of Royal Holloway, this degree is designed to provide students with a strong academic foundation in core business functions including general business administration, accounting, finance, project management, information technology, human resources, marketing, international business, logistics and organisational behaviour.
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Course Structure - Foundation Units
First Year Foundation level (four courses) (compulsory subjects)
- Foundations of quantitative methods for sustainable organisations.
- Interpreting Management, Market and Consumption.
- Information Systems and Organisation Studies.
- International Business and Accounting.
Second Year Advanced level (four courses) (Compulsory subjects)
- Employability and Human Resource Management.
- Strategic Management and Accounting.
- Operations Management and Marketing Strategy.
– Choose any one from the following:
- Managing Organisational Change and Performance.
- Marketing Research and Digital Marketing.
- The Global Economy and Multinational Enterprise.
Third Year Specialist level (four courses) (Compulsory subjects)
- Integrating Management: Business, Leadership and Innovation.
– Choose any one from the following:
- Consumer Behaviour and Global Marketing.
- Brands, Branding and Advertising.
- International Human Resource Management.
- Emerging Markets and Asia Pacific Business.
- European Business and International Competition.
Objective
- ◆ Gain a systematic understanding of management-related problems, and conceptual tools for analysing and evaluating management issues.
- ◆ Understand more about the historical, political, cultural and institutional forces shaping modern business.
- ◆ Gain the skills and competencies necessary for the development of your creative and decision-making capabilities.
- ◆ Receive excellent preparation for careers in business and management.