BSc Business Administration with International Business
Programme Overview
Under The Academic Guidance of Royal Holloway, this degree explores the world of business with modules, such as cross-cultural management, leadership in different international contexts and ethical considerations in business, that equip you to manage successfully and rise to the challenges of a complex and interconnected world. The curriculum provides you with the tools to remove obstacles and achieve success abroad. The course delivers top-level academic theory and professionally relevant education. You’ll study the foundations of international business and management, including strategy, marketing, finance and accounting. Experience a year abroad on this course. We are pleased to announce the 2+1 (option for 3rd year transfer at Royal Holloway, U.K.)* University of London – Click HereCourse Structure - Foundation Units
First Year Foundation level (four courses) (compulsory subjects)
- Foundations of quantitative methods for sustainable organisations.
- Interpreting Management, Market and Consumption.
- Information Systems and Organisation Studies.
- International Business and Accounting.
Second Year Advanced level (four courses) (Compulsory subjects)
- Employability and Human Resource Management.
- Strategic Management and Accounting.
- Operations Management and Marketing Strategy.
- The Global Economy and Multinational Enterprise.
Third Year Specialist level (four courses) (Compulsory subjects)
- Integrating Management: Business, Leadership and Innovation.
- Emerging Markets and Asia Pacific Business.
- European Business and International Competition.
- Consumer Behaviour and Global Marketing.
- Brands, Branding and Advertising.
- International Human Resource Management.
- The Individual at Work and Globalisation.
Objective
- ◆ Prepare you to launch your career in international business and to undertake business across national boundaries with cutting-edge knowledge and skills. Prepare to launch your career in international business and to undertake business across national boundaries with cutting-edge knowledge and skills.
- ◆ This degree will help you realise your ambition of a successful business career in a global setting, by providing a deeper knowledge and understanding of international business. This course prepares you for functional and operational roles such as international project manager, product manager, account manager, and for accounting, finance, marketing and strategy roles.