A BSc in Business Marketing College in Mumbai with marketing expertise, strategies, and practical skills for corporate success.
BSc Business Administration with Marketing
Programme Overview
Under The Academic Guidance of Royal Holloway, this degree aims to develop your intellectual, analytical and perceptual skills by providing you with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts. We will be introducing you to key areas in the study of business as well as focusing on Principles of Marketing. You will be learning the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business.
Experience a year abroad on this course. We are pleased to announce the 2+1 (option for 3rd year transfer at Royal Holloway, U.K.)*
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A BSc in Business Marketing College in Mumbai provides students with the essential knowledge and skills to succeed in today’s competitive marketing and business environment. Mumbai, as India’s commercial and financial hub, offers a unique advantage for students pursuing marketing studies, with access to multinational corporations, startups, and diverse industries. Choosing a reputed BSc in Business Marketing College in Mumbai ensures quality education, practical exposure, and opportunities to develop professional competencies for a successful career.
The curriculum of a BSc in Business Marketing typically covers subjects such as marketing management, consumer behavior, digital marketing, brand management, advertising, sales management, business analytics, and strategic marketing. These courses help students develop analytical thinking, creative problem-solving, and effective communication skills. A leading BSc in Business Marketing College in Mumbai also emphasizes hands-on learning through internships, live projects, workshops, and case studies, enabling students to apply theoretical knowledge in real-world scenarios.
Studying in Mumbai provides students with exposure to industry professionals, networking opportunities, and potential internships with top companies. Many colleges offering a BSc in Business Marketing College in Mumbai also provide placement assistance, career counseling, and soft skills training to prepare students for roles in marketing, sales, brand management, digital marketing, and business development.
Graduates of this program can pursue careers as marketing executives, brand managers, digital marketers, market analysts, sales managers, or business development professionals. Many students also choose to continue their studies with an MBA in Marketing or specialized certifications.
Overall, enrolling in a BSc in Business Marketing College in Mumbai equips students with the academic knowledge, practical exposure, and professional skills necessary to build a rewarding career in the marketing and business industry.
Course Structure - Foundation Units
First Year Foundation level (four courses) (compulsory subjects)
- Foundations of quantitative methods for sustainable organisations.
- Interpreting Management, Market and Consumption.
- Information Systems and Organisation Studies.
- International Business and Accounting.
Second Year Advanced level (four courses) (Compulsory subjects)
- Employability and Human Resource Management.
- Strategic Management and Accounting.
- Operations Management and Marketing Strategy.
- Marketing Research and Digital Marketing.
Third Year Specialist level (four courses) (Compulsory subjects)
- Integrating Management: Business, Leadership and Innovation.
- Consumer Behaviour and Global Marketing.
- Brands, Branding and Advertising.
– Choose any one from the following:
- International Human Resource Management.
- The Individual at Work and Globalisation.
- Emerging Markets and Asia Pacific Business.
- European Business and International Competition.
Objective
- ◆ European Business and International Competition This international degree is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management.
- ◆ Engage with case material in a stimulating learning environment.
- ◆ Gain the skills and competencies necessary for the development of your creative and decision-making capabilities.
- ◆ Receive excellent preparation for careers in business and management.