BSc Business Administration with Marketing
Programme Overview
Under The Academic Guidance of Royal Holloway, this degree aims to develop your intellectual, analytical and perceptual skills by providing you with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts. We will be introducing you to key areas in the study of business as well as focusing on Principles of Marketing. You will be learning the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business.
Experience a year abroad on this course. We are pleased to announce the 2+1 (option for 3rd year transfer at Royal Holloway, U.K.)*
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Course Structure - Foundation Units
First Year Foundation level (four courses) (compulsory subjects)
- Foundations of quantitative methods for sustainable organisations.
- Interpreting Management, Market and Consumption.
- Information Systems and Organisation Studies.
- International Business and Accounting.
Second Year Advanced level (four courses) (Compulsory subjects)
- Employability and Human Resource Management.
- Strategic Management and Accounting.
- Operations Management and Marketing Strategy.
- Marketing Research and Digital Marketing.
Third Year Specialist level (four courses) (Compulsory subjects)
- Integrating Management: Business, Leadership and Innovation.
- Consumer Behaviour and Global Marketing.
- Brands, Branding and Advertising.
– Choose any one from the following:
- International Human Resource Management.
- The Individual at Work and Globalisation.
- Emerging Markets and Asia Pacific Business.
- European Business and International Competition.
Objective
- ◆ European Business and International Competition This international degree is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management.
- ◆ Engage with case material in a stimulating learning environment.
- ◆ Gain the skills and competencies necessary for the development of your creative and decision-making capabilities.
- ◆ Receive excellent preparation for careers in business and management.