Introduction to Marketing : Creating Value for Customers.

Marketing is all about understanding people, identifying what they need, and delivering value in a way that stands out. If you’re aiming to dive into this fascinating world, Russell Square International College, Mumbai offers an exceptional B.Sc. Business Administration program with a specialization in Marketing. This course, with academic directions from Royal Holloway and degree awarded by University of London, equips you with essential tools and insights to become a key player in the marketing domain, whether your interest lies in digital platforms, brand strategies, or customer engagement.

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Introduction to Marketing : Creating Value for Customers.

Marketing is all about understanding people, identifying what they need, and delivering value in a way that stands out. If you’re aiming to dive into this fascinating world, Russell Square International College, Mumbai offers an exceptional B.Sc. Business Administration program with a specialization in Marketing. This course, with academic directions from Royal Holloway and degree awarded by University of London, equips you with essential tools and insights to become a key player in the marketing domain, whether your interest lies in digital platforms, brand strategies, or customer engagement.

Get In Touch

What Does “Creating Value for Customers” Mean?

At the core of every successful business is the ability to create value for customers. But what does "value" mean in a marketing context? Simply put, creating value means offering products or services that meet or exceed customer expectations, while also ensuring the overall experience is positive and rewarding. This goes beyond the simple exchange of money for goods; it’s about connecting emotionally with customers, solving their problems, and building relationships that last.


When you specialize in Marketing at Russell Square International College Mumbai, you will learn how to use research, data analysis and innovative approaches to understand customer behavior. These skills help businesses craft value propositions that not only attract customers but also foster loyalty and advocacy.

What Does “Creating Value for Customers” Mean?

At the core of every successful business is the ability to create value for customers. But what does "value" mean in a marketing context? Simply put, creating value means offering products or services that meet or exceed customer expectations, while also ensuring the overall experience is positive and rewarding. This goes beyond the simple exchange of money for goods; it’s about connecting emotionally with customers, solving their problems, and building relationships that last.

When you specialize in Marketing at Russell Square International College Mumbai, you will learn how to use research, data analysis and innovative approaches to understand customer behavior. These skills help businesses craft value propositions that not only attract customers but also foster loyalty and advocacy.

Learning Environment at RSIC, Mumbai

The B.Sc. Business Administration course with academic directions from Royal Holloway brings an internationally recognized curriculum to Mumbai, combining local insights with global standards.

Russell Square International College emphasizes experiential learning through case studies, industry projects, and internships, allowing you to apply marketing theories in real-world situations.

Learning Environment at RSIC, Mumbai

The B.Sc. Business Administration course with academic directions from Royal Holloway brings an internationally recognized curriculum to Mumbai, combining local insights with global standards.

Russell Square International College emphasizes experiential learning through case studies, industry projects, and internships, allowing you to apply marketing theories in real-world situations.

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Contact Info

Russell Square International College, Gulmohur Cross Road No 9, J.V.P.D. Scheme, Juhu, Mumbai – 400 049
Principal Visiting Hours :
Monday to Friday 10:30 AM to 4:30 PM

Connect With Us

Contact Info

Russell Square International College, Gulmohur Cross Road No 9, J.V.P.D. Scheme, Juhu, Mumbai – 400 049
Principal Visiting Hours :
Monday to Friday 10:30 AM to 4:30 PM
Awarding Body
Academic Directions
Academic Directions
Awarding Body
Academic Directions
Academic Directions